{"title":"Hair by Sam McKnight","description":"","products":[{"product_id":"cool-girl-barely-there-texture-mist","title":"Cool Girl Barely There Texture Mist","description":"\u003cp data-start=\"89\" data-end=\"186\"\u003eThe iconic volumizing texturizer for effortless, tousled styles with a modern matte-sheen finish.\u003c\/p\u003e\n\u003cp data-start=\"188\" data-end=\"349\"\u003eThis lightweight, brushable mist delivers instant body and flexible texture, allowing you to reshape and restyle with ease while keeping hair soft and touchable.\u003c\/p\u003e\n\u003cp data-start=\"351\" data-end=\"468\"\u003eSpritz in and rough it up for Sam McKnight’s signature “done, undone” look. Suitable for all hair types and textures.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eInstant volume with effortless, long-lasting texture and body\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eInfused with Sam’s signature scent of Frankincense, Juniper Wood, and Water Lily, created in collaboration with Perfumer H\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eHow To Use:\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"6f9656c1-737c-42b0-8334-ccf5f106918d\" data-testid=\"conversation-turn-26\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"43cf4486-193a-4170-b40f-496862ab51ee\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"\u003e\n\u003cp data-start=\"58\" data-end=\"235\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eShake well before use. Mist through the crown, mid-lengths, and ends to build volume and texture.\u003c\/p\u003e\n\u003cp data-start=\"58\" data-end=\"235\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eFor added lift, flip your hair upside down and spray generously into the roots.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Hair by Sam Mcknight","offers":[{"title":"Default Title","offer_id":47348033913106,"sku":"barely23","price":53.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/2394\/9074\/files\/Untitleddesign-2026-03-02T200028.256.png?v=1772506851"},{"product_id":"cool-girl-volume-foam","title":"Cool Girl Volume Foam","description":"\u003cp\u003eC\u003cmeta charset=\"utf-8\"\u003ereate soft, all-over volume with this lightweight, heat-protecting volumising foam. Designed to deliver weightless body without stiffness, it builds fullness while keeping hair touchable and polished.\u003c\/p\u003e\n\u003cp data-start=\"278\" data-end=\"486\"\u003ePowered by \u003cstrong data-start=\"289\" data-end=\"303\"\u003eVoluminis™\u003c\/strong\u003e, this thickening active boosts volume by up to 30% for visibly fuller hair. Conditioning \u003cstrong data-start=\"393\" data-end=\"411\"\u003ePro-Vitamin B5\u003c\/strong\u003e helps smooth and protect, leaving strands shinier, softer, and frizz-free.\u003c\/p\u003e\n\u003cp data-start=\"488\" data-end=\"574\"\u003eAir-dry for natural movement or blow-dry for amplified lift and medium, flexible hold.\u003c\/p\u003e\n\u003cdiv class=\"single-product__description\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHeat protecting \u0026amp; Shine Boosting\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLightweight and suitable for every hair type \u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eInfused with Sam’s signature scent of Frankincense, Juniper Wood, and Water Lily, created in collaboration with Perfumer H\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eHow To Use:\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e- \u003c\/span\u003eApply Cool Girl Volume Foam to damp hair and blow dry as usual.\u003c\/p\u003e\n\u003cp\u003e- To create volume and lift, blow dry the roots upwards or tip head upside down until 80% dry, then flip back and smooth the mid-lengths and ends by blow drying with a hairbrush.\u003c\/p\u003e","brand":"Hair by Sam Mcknight","offers":[{"title":"Default Title","offer_id":47348175339794,"sku":"volumefoam1","price":55.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/2394\/9074\/files\/Untitleddesign-2026-03-02T200326.097.png?v=1772507029"},{"product_id":"modern-hairspray-multi-task-styling-mist","title":"Modern Hairspray Styling Mist With Heat Protection","description":"\u003cp\u003eHold, set and heat protect up to 230ºC with our shine-boosting styling partner. This multi-award winning fine hairspray keeps hair touchably soft, then brushes out with ease. Infused with Sam’s signature scent created with Perfumer H.\u003cbr\u003e\u003cbr\u003ePerfect to use before curling, straightening, and taming flyaways to achieve glossy, sleek styles with a high-shine finish, but without the crunch. Hairspray like you've never seen before. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFlexible, brushable hold that lasts all day\u003c\/li\u003e\n\u003cli\u003eWeightless formula that keeps hair soft and touchable\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types and textures\u003c\/li\u003e\n\u003cli\u003eInfused with Sam’s signature scent of Frankincense, Juniper Wood, and Water Lily, created in collaboration with Perfumer H\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow To Use:\u003cem\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSpray lightly onto hair before straightening, tonging or setting. Spritz into the roots for volume. Spray through the mid lengths and ends to add texture. Mist over a finished style for lasting hold.\u003c\/span\u003e\u003cbr\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Hair by Sam Mcknight","offers":[{"title":"Default Title","offer_id":47348325253394,"sku":"modernhairspray1","price":53.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/2394\/9074\/files\/Untitleddesign-2026-03-02T195939.879.png?v=1772506791"},{"product_id":"perfect-mess-matt-sculpting-clay","title":"Perfect Mess Matte Sculpting Clay","description":"\u003cp data-end=\"316\" data-start=\"93\"\u003eCreate effortless, undone texture with this soft matte styling clay. Lightweight and buildable, it delivers flexible hold and lasting structure without stiffness — perfect for short styles that need movement and definition.\u003c\/p\u003e\n\u003cp data-end=\"540\" data-start=\"318\"\u003eFormulated with \u003cstrong data-end=\"379\" data-start=\"334\"\u003eBeeswax, Kaolin Clay, and Castor Seed Oil\u003c\/strong\u003e, it adds separation and texture while keeping hair soft and touchable. Reworkable throughout the day, so you can reshape your style without adding more product.\u003c\/p\u003e\n\u003cp data-end=\"692\" data-start=\"542\"\u003eFinished with Sam’s signature botanical fine fragrance and housed in fully recyclable packaging made from at least 30% post-consumer recycled plastic.\u003c\/p\u003e\n\u003cp data-end=\"726\" data-start=\"694\"\u003e\u003cem data-end=\"726\" data-start=\"694\"\u003ePlease note: contains beeswax.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Love It \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eFlexible, reworkable hold\u003c\/li\u003e\n\u003cli\u003eSoft, natural matte finish\u003c\/li\u003e\n\u003cli\u003eLightweight texture with lasting structure\u003c\/li\u003e\n\u003cli\u003eIdeal for short, undone styles\u003c\/li\u003e\n\u003cli\u003eInfused with Sam’s signature fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow To Use:\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eRub a fingertip-sized amount between your palms to warm. Work through dry hair using your fingertips to shape and define. Layer as needed for added texture. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTo restyle, simply warm hair with your hands or a hairdryer, then reshape.\u003c\/em\u003e\u003c\/p\u003e","brand":"Hair by Sam Mcknight","offers":[{"title":"Default Title","offer_id":50150704840978,"sku":"perfmessclay","price":55.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/2394\/9074\/files\/Untitleddesign_13_36ee9e0a-d943-4bd4-88ed-b1f069b7e096.png?v=1772857350"},{"product_id":"dressed-to-kill","title":"Dressed to Kill Define and Defrizz Creme","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eControl, defrizz and define with Sam’s smooth operator. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA rich yet soft crème for lasting style on all hair lengths, especially for thick and coarse textures. Formulated with Sunflower Wax to define waves and curls, smooth flyaways, and achieve a groomed and lustrous finish whilst keeping hair soft. Don’t get dressed without it.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight, flexible formula for easy restyling \u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eInfused with Sam’s signature scent of Frankincense, Juniper Wood, and Water Lily, created in collaboration with Perfumer H\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow To Use:\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eApply a finger-tip sized amount and massage in the palms of your hands. Use your fingertips to distribute the creme evenly throughout dry hair and apply more as required. \u003c\/em\u003e\u003c\/p\u003e","brand":"Hair by Sam Mcknight","offers":[{"title":"Default Title","offer_id":50784793788690,"sku":"dressedtokil111","price":40.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/2394\/9074\/files\/Untitleddesign_15_f3fab8c2-b3ca-4ced-91bc-46cd378234b9.png?v=1772924414"},{"product_id":"sundaze-sea-spray","title":"Sundaze Sea Spray","description":"\u003cp\u003e\u003cspan\u003eCapture the spirit of Ibiza summer with sea-kissed texture and definition. \u003c\/span\u003e\u003cspan\u003eIt’s summer in a bottle. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe texturizing mist protects as it styles. A combination of natural Sea Salt that enhances and creates soft tousled texture with Heliogenol™, a Sunflower Seed Extract which protects the hair from UVA\/UVB damage, while conditioning Pro Vitamin B5, Hibiscus Flower Extract, and Castor Oil, create an undone, soft beach texture\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Love It:\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"858\" data-end=\"914\"\u003e\n\u003cp data-start=\"860\" data-end=\"914\"\u003eCreates soft, defined, beachy texture without crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"858\" data-end=\"914\"\u003e\n\u003cp data-start=\"860\" data-end=\"914\"\u003eProtects against UVA\/UVB damage and colour fade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"967\" data-end=\"1012\"\u003e\n\u003cp data-start=\"969\" data-end=\"1012\"\u003eLeaves hair touchable, never dry or stiff\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1013\" data-end=\"1067\"\u003e\n\u003cp data-start=\"1015\" data-end=\"1067\"\u003eBuildable, brushable formula for versatile styling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1068\" data-end=\"1120\"\u003e\n\u003cp data-start=\"1070\" data-end=\"1120\"\u003eInfused with Sam’s signature botanical fragrance\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow To Use:\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cmeta charset=\"utf-8\"\u003eSpray at arm’s length onto wet or dry hair, working in sections. Layer for added texture. Scrunch and air-dry for soft definition, or flip upside down and diffuse for extra volume. Use on dry hair to refresh and protect.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eSize: 150 mL\u003c\/em\u003e\u003c\/p\u003e","brand":"Hair by Sam Mcknight","offers":[{"title":"Default Title","offer_id":51389386948882,"sku":"seasprayy","price":60.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/2394\/9074\/files\/Untitleddesign_21_e101b061-270c-428b-841c-670c6c1f8ae5.png?v=1774370607"},{"product_id":"cool-girl-superlift-volumizing-spray","title":"Cool Girl Superlift Volumizing Spray","description":"\u003cp data-start=\"156\" data-end=\"392\"\u003eCreate fuller, thicker-looking hair with this lightweight root-lifting spray. Designed to be applied to damp hair before blow-drying, it delivers targeted lift and flexible hold at the roots for long-lasting volume that won’t fall flat.\u003c\/p\u003e\n\u003cp data-start=\"394\" data-end=\"600\"\u003eFormulated with water-based polymer \u003cstrong data-start=\"430\" data-end=\"446\"\u003eBiostyle CGP\u003c\/strong\u003e, it helps sculpt and support hair while protecting against humidity. Finished with Sam’s signature botanical fine fragrance for a subtle, elevated scent.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"629\" data-end=\"684\"\u003eProvides lasting root lift and natural-looking volume\u003c\/li\u003e\n\u003cli data-start=\"629\" data-end=\"684\"\u003eHumidity-resistant for long-wear hold\u003c\/li\u003e\n\u003cli data-start=\"629\" data-end=\"684\"\u003eLightweight, flexible support without stiffness \u003c\/li\u003e\n\u003cli data-start=\"629\" data-end=\"684\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eInfused with Sam’s signature fragrance\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow To Use:\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eSpray directly onto the roots on either damp or dry hair. Blow-dry. \u003c\/em\u003e\u003c\/p\u003e","brand":"Hair by Sam Mcknight","offers":[{"title":"Default Title","offer_id":52024285626642,"sku":"rkr9999","price":60.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/2394\/9074\/files\/Untitleddesign_22_c5ecb3e3-6717-4eb0-81c6-31484f83fa79.png?v=1774371094"}],"url":"https:\/\/thebeverly.ca\/collections\/hair-by-sam-mcknight.oembed","provider":"The Beverly","version":"1.0","type":"link"}