A lightweight, thickening hair serum infused with Japanese-sourced rice water that hydrates, repairs damage, reduces split ends, and strengthens fragile hair while leaving hair soft and shiny.

Inspired by yu-su-ru, the centuries-old Japanese beauty tradition of bathing hair in rice water, the Izumi Tonic range is formulated with rice water, which is known to restore hair damage, prevent future breakage, and reveal healthier and smoother hair. This leave-in treatment serum is powered by ceramides, perfect to thicken and increase hair diameter for hair lacking volume. Discover a lightweight formula that easily absorbs into hair to nourish and thicken without weighing it down. The precious rice water ingredient is sourced from Hyogo, Japan in an eco-friendly manner. (*System of shampoo, treatment, serum vs. non-conditioning shampoo.)

Why We Love It:

• Leaves hair 30x stronger and increases hair diameter*
• Reduces split ends up to 91 percent and protects against future damage*
• Leaves hair strands soft, smooth, and shiny