A styling primer that provides long-lasting shape memory and workable hold for versatile looks and protects against heat damage and frizz to leave hair smooth with a natural feel.

A lightweight styling cream formulated with shape memory technology for easy styling and restyling with long-lasting hold in all hair types and textures. Inspired by the Japanese art of minimalism, netsu means "heat" in Japanese representing this blow dry cream's protection against heat up to 450⁰F, allowing for multiple heat stylings and frizz control for a sleek finish. Loved by stylists, this primer leaves hair smooth, with a natural look and feel.

Why We Love It:

• Protects against heat damage up to 450⁰F
• Provides shape memory for reworkable, long-lasting hold
• Defends against frizz for up to nine hours