A next-generation purple shampoo that brightens, tones, and protects for longer-lasting, true-to-tone blonde.

This triple-action formula works beyond traditional toning—removing brass-causing metals and minerals, neutralizing unwanted warmth, and helping prevent future buildup. The result is a brighter, more even blonde that feels as healthy as it looks, all in a lightweight, easy-to-use foam.

Why We Love It:

• Gently removes buildup that can dull and distort blonde
• Neutralizes brass without over-toning or staining
• Helps maintain a brighter, more even tone over time
• Lightweight foam for effortless, even application

How To Use:

1. Apply to wet hair, distributing evenly
2. Lather from roots to ends
3. Leave on for 1–3 minutes, then rinse

Size: 125 mL