Virtue Smooth Shampoo gently cleanses while helping to calm frizz, soften strands, and improve manageability. This smoothing formula works to restore the hair’s surface, leaving it sleek, hydrated, and easier to style.

Powered by Alpha Keratin 60ku® protein, it helps repair rough cuticles and reduce friction between strands — tackling frizz at the source for smoother, healthier-looking hair. A restorative blend of herbs, fruits, and citrus, with soothing lavender and fresh mint essential oils, leaves hair feeling refreshed and lightly scented.

Why We Love It:

• Helps smooth frizz and improve manageability
• Hydrates while gently cleansing
• Leaves hair soft, sleek, and shiny

Size: 240 mL