An ultra-violet, anti-brass purple shampoo that instantly neutralizes brassy undertones in lightened, cool blonde, bleached, or gray hair while also strengthening hair with hyaluronic acid.

The best in professional blonde color care, this unique purple shampoo instantly neutralizes brassy and yellow undertones to maintain cool blonde shades while protecting against daily hair damage. Infused with edelweiss flower and hyaluronic acid, hair is nourished and strengthened from within for shiny, healthier blonde hair.

Why We Love It:

• Neutralizes brassy and yellow undertones
• Nourishes and strengthens damaged blonde hair
• Enhances softness and shine