A daily, brightening shampoo for blonde and silver hair that corrects brassiness and yellow tones, optimizing shade, tonality, and luminosity.

Illuminate blonde and silver hair in a flash. This nourishing and revitalizing violet shampoo brightens blonde hues while correcting brassiness and toning highlights. Multi-UV protection prevents colour from fading and counteracts the drying effects of the sun—for hair that looks healthier and shinier like it’s lit from within.

Why We Love It: 

- Gently cleanses
- Brightens and eliminates brassiness
- Safe for daily use